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What's in a sign?

The tension between form and functionality is a constant trend in architecture and construction, with Apple’s much publicised new HQ in Cupertino, California a notable example. A company that so jealously guards its brand identity and places such high importance on its “look” will always face a challenge in assuring necessary functionality. When it comes to its electronic products, Apple has honed this into a fine art – leading the market on both counts – but can a construction project be managed in quite the same way?

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